Privacy Policy and Cookie Policy
This Privacy Policy explains the personal data collected or created (processed) when you interact with Parade.co.th through our website (“Website”), digital experiences, mobile applications, retail activities, or other products or services we offer, all of which are part of the Parade.co.th platform (“Platform”).
Additionally, this policy describes how we use, share, and protect your personal data, the choices related to your personal data that you can make, and how you can contact us.
- ● Who is responsible for processing your personal data ?
- ● What personal data do we collect and when ?
- ● Child Protection Policy
- ● Tools to manage which personal data we collect
- ● Why and how do we use your personal data ?
- ● Sharing your personal data
- ● Protection and management of your personal data
- ● Your rights regarding your personal data
- ● Cookies and Pixel Tags
- ● Use of Parade.co.th website and app with third-party products and services
- ● Changes to our Privacy Policy
- ● Questions and Feedback
Who is responsible for processing your personal data ?
The legal entity of Parade.co.th responsible for processing your personal data depends on your interaction with the Parade.co.th platform and your place of residence. The relevant legal entities of Parade.co.th are collectively referred to as “Parade.co.th,” “we,” “us,” or “our” in this Privacy Policy.
What personal data do we collect and when ?
We collect certain personal data from you to deliver the products or services you request. For example, when you make a purchase, contact our customer service, request marketing information, create an account, participate in our events or contests, or use our platform. Additionally, if you request any in-store services, we may ask you to log in to provide services related to your account (such as size, fit, or preferences).
This personal data includes:
● Contact details including name, email, phone number, shipping and billing addresses
● Login and account information including screen name, password, and unique user ID
● Personal details such as gender, place of birth, date of birth, and purchase history
● Payment or credit card information
● Photos, images, and videos
● Physical characteristics such as weight, height, and measurements (e.g., approximate stride length, shoe/foot size, or clothing size)
● Exercise activity data you provide or generate via our platform (time, duration, distance, location, calories, steps/stride count)
● Personal settings including your wish lists and marketing and cookie preferences
We also collect additional personal data from you to enable special features within our platform. For example, we request access to your phone’s location data to record your running routes, your contacts to allow interaction with friends, your calendar to schedule workouts, or your social network credentials to post content from our platform to your social networks. This personal data includes:
● Movement data from motion sensors in your device
● Photos, audio, contacts, and calendar data
● Sensor data including heart rate and location (GPS)
● Social network data including credentials and any public posts about Parade.co.th or communications with us
When interacting with our platform, some data is automatically collected from your device or web browser. More information about these processes can be found in the “Cookies and Pixel Tags” section of this Privacy Policy below. This data includes:
● Device ID, call status, network access, storage data, battery data, cookies, IP address, referrer headers, web browser and version data, web beacons, tags, and interactions with our platform
Child Protection Policy
We comply with local laws and do not allow children to register on our platform. If a child is under the age of majority according to the laws of their country of residence, we will seek parental consent for the child to participate in the experiences and activities of Parade.co.th.
Tools to manage which personal data we collect
When you use our platform, we provide notifications at the time of processing or request consent for certain actions. For example, we may ask for your permission to use your location or send push notifications. This consent may be obtained through the platform or by using standard permissions on your device.
In many cases, your web browser or mobile platform includes additional tools to help you control when your device collects or shares certain types of personal data. For example, your mobile device or web browser may have tools to help you manage the use of cookies or location sharing. We recommend that you familiarize yourself with and use the tools available on your device.
Why and how do we use your personal data ?
How We Use Your Personal Data
We use your personal data in the following ways:
To provide platform features and services as requested:
When you use our platform, we use your personal data to deliver products or services you request. For example, if you purchase items on Parade.co.th or participate in events or promotions, we use your contact details to communicate with you about your purchase or the event. If you contact customer service, we use your information (such as shipping or payment details, or purchased products) to assist you.To track fitness activities and physical characteristics:
If you use our platform to track your exercise or physical data, we collect and store this information so you can review it on the platform. This may include data you input or data collected by your devices, such as location and motion data. We may calculate additional information like distance run or calories burned as part of platform features.To provide certain platform features requiring additional consent:
Some features, such as heart rate monitoring or sharing content on social media, may require you to provide additional data or permissions, such as connecting to a heart rate device or linking your social media account.To communicate about our products, services, events, and promotions:
With your consent, we send marketing messages and updates about Parade.co.th products, services, events, and promotions. You can unsubscribe at any time.Direct marketing:
If you are an existing customer, we may send marketing communications about similar products or services, unless you opt out. Otherwise, we request your consent before sending marketing materials.Personalization:
We may combine your data with other information (such as your activity on Parade.co.th) to personalize communications and product offerings.To operate, improve, and manage our business, products, and services:
We use your data for accounting, auditing, user experience improvements, troubleshooting, and platform management.To protect rights, property, or safety:
We may use your data to prevent fraud, illegal activities, enforce our terms, and comply with legal orders.For research and analysis:
We analyze how users engage with our platform to understand customer behavior and improve product presentation.Use of exercise data:
Due to the sensitive nature of exercise data, we take appropriate measures to protect it and obtain your consent as required.Other purposes:
We may use your data for other purposes with your consent as applicable.
Legal Basis:
Our processing of your personal data is based on contractual necessity, your consent, legitimate interests, or legal obligations, depending on your interaction with our platform. We ensure that our legitimate interests are balanced with your rights and freedoms.
Sharing your personal data
English (Simple)
Data Sharing by Parade.co.th
Parade.co.th shares your personal information with:
Parade.co.th teams for the purposes mentioned above.
Service providers who process data for Parade.co.th, such as credit card payments, shipping, hosting, email sending, research, brand management, and other services. We require these providers to protect your data properly.
Other third parties when needed to follow laws, prevent illegal use of our platform, protect us from claims, or help prevent fraud (like fake products).
Third-party advertisers who show ads based on your interests using the data we have. You can choose to opt-out of personalized ads in our platform settings.
Any other third party you agree with.
We may also transfer your data if we sell or transfer our business or assets.
Protection and management of your personal data
Encryption and Security
We use various technical and organizational security measures, including encryption and authentication tools, to protect your personal data.
International Transfer of Your Personal Data
The personal data we collect or process on our platform is stored in Singapore and other countries. Some recipients of your personal data that Parade.co.th shares with may be in countries different from where your data was originally collected. Laws in those countries may not provide the same level of data protection as your home country. However, when we transfer your personal data to recipients in other countries, including the USA, we protect your data as described in this privacy policy and follow applicable laws.
We take measures to ensure your personal data is properly protected during transfers. For transfers within Parade.co.th, we use internal data transfer agreements.
Retention of Your Personal Data
We keep your personal data only as long as necessary to fulfill the purposes described in this privacy policy (unless law requires longer retention). Usually, this means we keep your data while your Parade.co.th account is active. For personal data related to product purchases, we keep it longer to comply with legal obligations (e.g., tax and sales laws, warranty purposes).
Your rights regarding your personal data
Your Rights
You have the right to:
Access your personal data.
Get an electronic copy of your personal data (data portability) and have it sent to another company.
Correct your personal data if it is incomplete or incorrect.
Delete or restrict your personal data in some cases according to applicable laws.
These rights are not absolute. If we process your personal data based on your consent, you can withdraw your consent at any time.
If you want to request a copy of your personal data or exercise any other rights, please email us at [email protected].
Opting Out of Direct Marketing
If you have a Parade.co.th account, you can choose not to receive marketing communications from Parade.co.th by adjusting your settings in “My Account -> Account Settings” on our platform. You can also unsubscribe from newsletters by clicking the unsubscribe link in emails or SMS, or by following the opt-out instructions in the messages. You may also contact us using the contact details in the “Questions and Feedback” section below.
Cookies and Pixel Tags
Data Collection on Parade.co.th
Parade.co.th collects data, which may include personal information from your browser when you use our platform. We use methods such as cookies and pixel tags to collect this data, which may include:
Your IP address
Cookie identifiers, cookie data, and information about your device’s software and features
Device identifiers and device type
Domain, browser type, and language
Operating system and system settings
Country and time zone
Previously visited websites
Your interactions with our platform like clicks, purchases, and preferences
Time of access and referring URLs
Third parties may also collect data through our platform using cookies, plugins, and widgets. These third parties collect data directly from your browser and process it according to their own privacy policies.
Use of Parade.co.th website and app with third-party products and services
Our platform lets you interact with many digital products and services. For example, our platform can work with third-party devices to track activities, social networks, music streaming services, and other digital services.
If you choose to connect your Parade.co.th account with third-party devices or accounts, your privacy rights on those third-party platforms will be governed by their own policies. For example, if you choose to share your Parade.co.th activity on a third-party social media platform, that platform’s policies will control the information there.
Our platform may include links to other websites and apps (third parties) for your convenience or information. Those linked websites and apps have their own privacy notices or policies. We encourage you to review those. Since these linked websites or apps are not owned or controlled by us, we are not responsible for their content, use, or privacy practices.
Changes to our Privacy Policy
The laws and our practices may change over time. If we decide to update our Privacy Policy, we will announce these changes on our platform. If we change how we process your personal data, we will notify you in advance. If the law requires, we will ask for your consent before making these changes. We encourage you to read our Privacy Policy and keep up to date with our practices.
This Privacy Policy was last updated in February 2024.
Questions and Feedback
We welcome questions, comments, and concerns about our Privacy Policy and privacy practices. If you want to give feedback, have questions or concerns, or want to exercise your rights related to your personal data, please contact us by:
(1) The “Contact Us” section on our website, or
(2) Email at [email protected], or
(3) Mail to our Privacy Office at:
HACHIKO SAFETY CO., LTD.
20/9 Jatuchot Road, Orngew Subdistrict, Sai Mai District, Bangkok 10220
If you contact us with a privacy complaint, we will investigate the complaint aiming to resolve the issue quickly and effectively.