We use your personal data in the following ways:

To Provide Platform Features and Services at Your Request

When you use our Platform, we use your personal data to provide the products or services you request. For example, if you purchase a product on Parade.co.th or participate in an event or promotion, we will use the contact information you provide to communicate with you regarding your purchase, event, or promotion. If you contact our customer service team, we may use information about you, such as your shipping or payment details or the products you purchased, to help resolve an issue or answer your questions.

If you use our Platform to track your fitness activities or physical characteristics, we collect and store this personal data so that you can review it through the Platform. Your fitness activity data may include information you enter about your activities or data collected by your device during those activities, such as location and movement data. We may use this activity data to calculate additional information about your activity, such as distance traveled or calories burned, and provide such calculated information to you as part of the Platform’s functionality.

In many cases, you may need to provide additional information or give Parade.co.th additional consent to use specific information in certain ways in order to access particular features of our Platform. For example, to use a heart-rate tracking feature, you may need to connect a heart-rate monitoring device. Similarly, to share content on social media, you may need to provide your social media account credentials to sign in.

To Communicate Information About Our Products, Services, Events, and Other Promotional Purposes

With your consent, we may send you marketing communications and news about Parade.co.th products, services, events, promotions, and other offers. You may withdraw your consent or opt out of receiving such communications at any time.

Direct Marketing

If you are an existing Parade.co.th customer, for example if you have previously placed an order with us, we may use the contact details you provided to send marketing communications regarding similar Parade.co.th products or services where permitted by applicable law, unless you have opted out. In other cases, we will request your consent before sending you marketing communications.

Personalization

We may use information you provide to us, together with information from other Parade.co.th products or services, such as your use of the Parade.co.th Platform, visits to or purchases from Parade.co.th stores, and participation in Parade.co.th events and prize promotions, to personalize communications about products and services that may be of interest to you.

For this purpose, we may combine information you provide with information we generate about your online activities, including internal insights and analytics.

To Operate, Improve, and Maintain Our Business, Products, and Services

We use the personal data you provide to operate our business. For example, when you make a purchase, we may use that information for accounting, auditing, and other internal business purposes.

We may also use personal data relating to how you use our products and services to improve the user experience, diagnose technical or service-related issues, and operate and manage our Platform.

To Protect Our Rights, Property, or Safety, or Those of Others

We may use personal data relating to your use of our Platform to prevent or detect fraud, abuse, unlawful activity, violations of our Terms of Use, and to comply with court orders, government requests, or applicable laws.

For General Research and Analytical Purposes

We use information about how visitors interact with our Platform and services to better understand customer behavior and preferences.

For example, we may analyze how visitors to Parade.co.th search for and discover products in order to better understand how products should be organized and presented on our website or in our stores.

Use (Processing) of Fitness Data

As described above, Parade.co.th may collect information relating to your fitness activities or physical characteristics, collectively referred to as “Fitness Data,” in order to provide services through our Platform.

Because of the personal nature of this information, we are committed to providing clear information about how Fitness Data is used. As such information may be considered sensitive personal data in certain jurisdictions, we take appropriate measures to protect and process it.

Where required by applicable law or under Parade.co.th internal policies, we will obtain your consent before processing your Fitness Data.

Other Purposes

We may also use your personal data for other purposes. Where applicable, we will provide you with specific notice at the time the information is collected and obtain your consent where required.

Legal Basis

When processing your personal data, we rely on certain legal bases depending on how you interact with our Platform.

When you purchase a Parade.co.th product through our Platform, we require certain personal data in order to fulfill our contractual obligations to you. For example, we require your payment and contact information in order to process and deliver your order.

When you use our applications, we may request your consent to process certain personal data for specific and limited purposes, or process such data where necessary to perform our contract with you, for example in connection with in-app purchases.

We may also rely on other lawful bases, including our legitimate interests as a business, to process information relating to the effectiveness of our marketing campaigns, products, services, events, and other promotional initiatives; to operate, improve, and maintain our business, products, and services; to protect our rights, property, or safety, or those of others; and for general research and analytical purposes.

Where we process personal data on the basis of our legitimate interests, we take appropriate measures to ensure that the interests we pursue are balanced against your interests, rights, and freedoms. We are happy to provide further information about this balancing process upon request.

We may also process your personal data where necessary to comply with our legal obligations or to protect your vital interests.